About Court Culture
Redefining college sports by bringing NIL fashion activations onto the court. We partner with athletic programs and major sportswear brands to turn game days into live sneaker showcases, giving athletes new NIL opportunities, brands authentic visibility, and schools a fresh way to elevate their programs.
Our Mission
Court Culture blends sports, culture, and commerce to create a scalable, first-of-its-kind platform that makes every game a runway.
Founded by a St. Bonaventure alumnus and marketing strategist, we are committed to innovation and excellence in college sports.
We aim to empower athletes, elevate brands, and enhance school programs.
Who We Serve
Our audience is made up of three core groups: sportswear brands, college athletic departments, and student-athletes.
Major brands seek authentic, high-visibility NIL activations. Athletic departments want compliant, innovative NIL opportunities.
Student-athletes are looking for new ways to earn income and build their personal brands.
What Sets us Apart
Court Culture stands out because it’s the first platform to bring NIL fashion activations directly onto the court, transforming college games into live sneaker showcases that benefit brands, athletes, and schools simultaneously.
Unlike most NIL deals that happen off the court on social media, Court Culture connects fashion, performance, and culture on the biggest stage — game day.
"Court Culture is revolutionizing college sports. Their innovative approach to NIL activations has elevated our athletic program and provided unparalleled opportunities for our student-athletes."
[[Name]], Athletic Director